Vision, Mission, Values & Goals

Vision

"Leadership and innovation in higher education, research and community service at national and international levels."

Mission

"The university contributes to develop a sustainable educational and research future for the UAE, provides impactful societal contributions, develops competitive capabilities by encouraging research collaboration and innovation, establishes a stimulating environment for entrepreneurship and builds graduates' skills in line with the future labor market needs."

Values

1. Respect for Heritage and Cultural Diversity: We respect the deep-rooted values and the rich heritage of UAE and seek to sustain them. 
2. Integrity and Transparency: We adhere to the highest ethical principles and work with integrity, transparency and accountability to create trust and credibility.
3. Collaborative Work Environment : We support one another at work through cooperation and teamwork.
4. Student Focus: We recognize that students are at the center of the university’s activities and ensure that our work contributes to continuous improvement in student success.
5. Effectiveness in Decision-making: We focus on outcomes, base our decisions and plans on evidence and analysis, and develop and adopt efficient systems and procedures that support the university’s core business.
6. Effective Communication: We are committed to effective communication, through a variety of communication methods, with all our stakeholders (staff, students, alumni, partners, vendors, and the local and international communities).
7. Dedication to Knowledge: We are committed to world-class education and scholarship relevant to student careers and community needs.

Goals

• Create a proactive educational system that enhances the capabilities of students and prepares them to lead in the future labor market
• Use the University's research and innovation capabilities to find novel and sustainable solutions to future challenges and enhancing the global competitiveness of the University
• Strengthen the University’s role in society by contributing actively to the goals of sustainable development and providing intelligent leadership for life-long learning
• Build and foster national and international partnerships that contribute to the promotion of the university’s reputation and its global standing
• Ensure that services are proactive and that the student experience is of the highest quality.
• Recruit and retain the best talents, provide efficient and effective institutional services and digital infrastructure.
• Reinforce institutional innovation practices that are based on agility, proactiveness, and readiness.