Strategy, Marketing and Project Management

Develop your skills in developing a business strategy for your organization, design the optimal business model and develop functional marketing strategies. In addition, our project management course will develop your implementation and planning skills.

Marketing for Managers

This course will address marketing principles and instruments and is designed to demonstrate the role of marketing in society and its impact on all stakeholders. From this course, delegates will learn the fundamentals of marketing, the marketing process, consumer behavior and the concept of value, directional strategies (STP), branding, marketing strategy (4Ps and/or 7Ps) and the formulation of a marketing plan.

	13 - 15 February 2023	Apply Now
	9:00 pm - 4:30 pm 18 hours (3 days of 6 hours each)
	UAEU -CBE Abu Dhabi Off-Campus Site \| Google Map
	AED 2,520 (incl. VAT)
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Scenario Development for Managers

Scenarios are a strategic tool that can stimulate strategic thinking, generate strategic foresight, provide a basis for testing existing strategies, and explore and understand complexities of the future. In doing so, they can aid decision making and contribute to preparation for the future. This course will introduce delegates to the development of scenarios and broad contingency plans to deal with such scenarios.

	05 - 07 June 2023	Apply Now
	9:00 AM - 4:30 PM 16 hours: (2 days of 6 hours each and 1 day of 4 hours)
	UAEU -CBE Abu Dhabi Off-Campus Site \| Google Map
	AED 2,520 (incl. VAT)
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Project Management

To be successful when executing projects within the professional environment, it is important to understand the functional aspects of project management, i.e. methodologies, tools and techniques. Project professionals should also understand the value, role and function the project management plays towards delivering successful projects. The aim of this course is to supply delegates with the basic project management tools and techniques to deliver projects successfully. The course will also build on this knowledge by supplying further best practices to excel within the project environment. An additional focus is placed on the project manager s role in delivering projects successfully.

	11 – 15 December 2023	Apply Now
	9:00 am - 4:30 pm (including breaks) 27 hours: (4 days of 6 hours and 1 day of 3 hours)
	UAEU -CBE Abu Dhabi Off-Campus Site \| Google Map
	AED 3,780 (incl. VAT)
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