Business Analytics
The world of business is becoming inundated with data. In order to make sense of the massive amount of data that is being generated and accumulated, CBE is hosting a number of courses that will guide managers in making sound decisions thorugh the optimal use of data.
Introduction to Business Analytics
Many companies currently collect an immense amount of data from different sources and under different structures. The most successful companies are those who are taking advantage of this gold mine of information to make the right managerial decisions. This course aims to provide businesses and managers with the necessary data analytics tools to describe, visualize, and make decisions using business data.
Fundamentals of Marketing Analytics
In this course, participants will systematically learn fundamental techniques to acquire, manage, and harness marketing data. Participants will gain hands-on experience with marketing analytics techniques and software tools to analyze customer and market data, develop marketing strategies, and allocate resources.
Big Data and Analytics
This course is designed to help decision makers navigate through the complexity in big data and analytics and enable them to capture the value of big data and effectively drive business transformation. Participants will master the fundamental concepts in big data and analytics, examine the challenges and opportunities associated with big data, and explore roadmaps for big data capability development.
Contact Us
Mr. Johan Burger
Head of Executive Development College of Business and Economics P.O. Box: 62931, Abu Dhabi
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