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The World of Digital
Discover how digital technology is transforming consumer behavior and decision making. Leverage the power of analytics to formulate new strategies and solutions to drive business results.
Digital Transformation and Innovation
The course enables participants with an overview of the digital forces transforming their industries, markets, and the world, including a comprehensive toolbox to identify and address the challenges digitization poses to their companies and industries. It will help to understand the economic logic and technical capabilities driving the on-going digital transformation and disruptions in diverse industries; analyses and navigate digital ecosystems, platforms, and new business models; recognize the opportunities and challenges created by AI and smart algorithms; design organizational structures, practices, and cultures that leverage the potential of contemporary digital technologies; and understand how to design and implement digital transformation programs.
Digital Marketing for Managers
Digital technologies are means to serve the end of marketing. This course is therefore designed to focus on how to develop a holistic and strategic understanding of digital transformation for marketing. Moreover, it also takes a practical approach to introduce useful tools and frameworks for planning and execution. Through faculty presentations, case studies, and small-group discussions, delegates will master the fundamental principles that remain valid in the digital economy; rethink the customer journey; investigate the latest trends in digital marketing; master how to leverage multiple digital channels to achieve marketing objectives; and deliver positive and relevant experiences across all channels and touchpoints.
Blockchain for Managers
Blockchain is the technology underlying new digital currencies such as bitcoin. It provides a very secure platform to transact on a global scale. This course will introduce delegates to the concepts of blockchain and how it is and can be used in the world of business today.
Coming soonContact Us
Mr. Johan Burger
Head of Executive Development College of Business and Economics P.O. Box: 62931, Abu Dhabi
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