Senior Management Development Program (SMP)

	Week 1: 28 August - 1 September 2023 Week 2: 11 - 15 September 2023 Week 3: 2 - 6 October 2023 Week 4: 23 - 27 October 2023 Attendance of all sessions is compulsory	Apply Now
	4 Weeks
	UAEU -CBE Abu Dhabi Off-Campus Site \| Google Map
	AED 9,975 (incl. VAT)
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OVERVIEW

When progressing up the managerial ladder, the process of managers having to stop doing some things they have done in the past and start doing new things continues. This process of unlearning and learning is an important one for managers to be successful. The Senior Management Program (SMP) has been designed to equip managers with the necessary knowledge and skills to function effectively in a UAE and regional environment. Due to the constantly changing nature of this environment, the content of the SMP, which focuses on both present and future national and international realities, is continually adapted. A generalist rather than a specialist approach is adopted.

COURSE DESCRIPTION AND MAIN OBJECTIVE

The SMP focuses on a number of selected management functions. Participants eventually integrate these into a group project which they present to a panel at the end of the program.

LEARNING OUTCOMES

After completion of the program, participants will be able to:

Apply the principles underlying entrepreneurship in a business context
Apply identified change models to real-life situations and case studies
Recommend ways of improving the financial viability of organizations
Assess the effect of economic drivers on industries and companies
Plan and execute projects and processes in their own organizations by utilizing the techniques provided by systems thinking and project management
Develop an advanced marketing plan incorporating all the facets of a sound and comprehensive marketing approach
Develop a comprehensive business plan integrating all the disciplines of the program

CONTENT

To maximize the learning experience of delegates, the program is divided into four workshops. The subjects on the SMP are as follows:

Implementing Strategy

What is Strategy?
Process of Strategy Implementation.
Role of senior and middle managers in implementing strategy
Using the Balanced Scorecard to implement strategy

Entrepreneurship

Entrepreneurial principles and mindset
Management of the future
Management of growth and creativity
Corporate intrapreneurship

Financial Management

Advanced financial ratios: liquidity, turnover, leverage and profitability ratios
Drafting of budgets
Working capital management
Management of cash flow
Calculating and interpreting Net Present Value

Leadership & Change Management

Leadership in the digital era
Coaching as leadership style
Managing Change
Managing self
IQ, EQ and SQ

Supply Chain Management

Supply chains as driver of value
Global vs Regional vs Local Supply Chains
Managing risk in the supply chain

Economics

The meaning and operation of the economy and economic systems
Behavior and interaction of participants in economic activities
The significance of money and monetary policy in the economy
Macroeconomic objectives and analysis, evaluation of the impact of economic changes on a company
Economic policy initiatives in the UAE

Design Thinking

Empathizing: understanding the human needs involved
Defining: Re-framing and defining the problem in human-centric ways
Ideating: Creating many ideas in ideation sessions
Prototyping: Adopting a hands-on approach in prototyping
Testing: Developing a prototype/solution to the problem

Marketing Management

The role of marketing in the organization
The changing and uncertain marketing environment, including the role and impact of social media marketing
Marketing research
Positioning of the company and segmentation of target markets
B2B marketing

Information & Communications Technology

The impact of technology on business and business models
Understanding the 4th Industrial Revolution and related concepts such as AI, Blockchain, Smart Cities and digital transformation
Digital Transformation

Business Ethics and Corporate Governance

Business Plan Template

Presentations

FACULTY MEMBERS

The UAEU will employ faculty with superb theoretical knowledge and skills, as well as rich practical experience to ensure that delegates complete the course with developed practical skills and not just theoretical knowledge.

TARGET GROUP

The majority of the participants in the SMP are middle and senior managers.

ADMISSION REQUIREMENTS

No formal tertiary qualifications are required. Participants should have appropriate experience and a basic knowledge of the different program topics. The SMP is presented in English only. It is preferred that participants have at least 5 years of experience at middle management in an organization. Participants should have a mastery of the concepts and learning content of the Management Development Program or related management development programs.

TEACHING METHODS

Workshops will be presented on a face-to- face basis, unless synchronous online teaching is mandated by the UAE Government
Class discussions, case studies, articles, and relevant videos

CERTIFICATE

Delegates who successfully complete all assignments will obtain a Certificate of Successful Completion by demonstrating their knowledge, understanding and skills of the learning outcomes in practical assessments during and at the end of the course.

FEES

Abu Dhabi: AED 9,975 (including VAT)

Fees include program material, meals, and refreshments, but exclude travel, accommodation, and breakfast. Participants are responsible for their own travel and accommodation arrangements.