Bachelor of Arts in Mass Communication
The Department of Mass Communication at UAEU is one of the largest academic units within the Faculty of Humanities and Social Sciences in terms of enrollments. The department offers a professionally-oriented program that is committed to producing highly competent graduates who possess the requisite skills to become successful professionals in an increasingly complex media industry, and who are steeped in a broad-based knowledge of society that is acquired through a rich and diverse liberal arts education. The department is further committed to challenging students to become socially responsible citizens whose professional careers are defined by observation of personal and professional ethics derived from society's ideal moral order. The approximately 240 majors in the department pursue courses of study in three of the most common tracks within mass communication programs anywhere - journalism, television broadcasting , and public relations. Students in the program use modern facilities including a state-of-the-art TV studio and two high-tech media creativity labs to enhance their professional skills in broadcasting, video production, and digital editing and layout design. In 2010, the Department developed three proposals for academic minors that were approved at the end of spring 2010 by the university-wide curriculum committee. The three minors are in Leadership & Communication, Journalism, and TV Studies. The minors are available to students in any other discipline at UAEU except mass communication.
Program Objectives
- To produce graduates who are highly competent professionals and who will be competitive in a technology-driven job market.
- To produce graduates who are capable of independently exploring theories and concepts, understand the history, structure, and economics of media institutions, and appreciate the role of media in shaping culture.
- To produce graduates who understand and appreciate the role of ethical conduct for media professionals and the concomitant respect for societal norms and values in the UAE and the Arab World.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Apply professional writing requirements for print, broadcast, public relations, and online media. They will also develop competence in the production and operation of convergent media.
- Demonstrate critical thinking abilities as applied to academic as well as professional arenas.
- Acquire independent learning experiences by drawing on a rich and broadly based liberal arts education through research and analysis of social issues and prescribing appropriate solutions to problems.
- Discuss the principles of professional and mass communication ethics and how they inform the work of the media professional in the Arab and Islamic contexts.
- Explain the importance of diverse perspectives in solving societal problems.
- Develop organizational, team work, and leadership skills.
- Communicate effectively in both oral and written forms with various audiences.
Degree Requirements
Required Credit Hours : minimum 120 hours
General Education (Req. Ch: 33) Cluster 1: Skills for the Future (Req. Ch:15)
Area 1: Innovation and Entrepreneurship (3 hours ) | Credit Hours | |
---|---|---|
GEIE222 | Fundamentals of Innovation and Entrepreneurship | 3 |
Area 2: English Communication (3 hours ) | Credit Hours | |
---|---|---|
GEAE101 | Academic English for Humanities and STEM | 3 |
Area 3: Fourth Industrial Revolution (3 hours ) | Credit Hours | |
---|---|---|
GEIT112 | Fourth Industrial Revolution | 3 |
Area 4: Critical Thinking (3 hours ) | Credit Hours | |
---|---|---|
PHI180 | Critical Thinking | 3 |
Area 5: Quantitative Reasoning (3 hours ) | Credit Hours | |
---|---|---|
MATH120 | Contemporary Applications of Math | 3 |
STAT101 | Statistics in the Modern World | 3 |
Cluster 2: The Human Community (Req. Ch:12)
Area 1: Humanities and Fine Arts (3 hours ) | Credit Hours | |
---|---|---|
ARCH366 | History and Theories of Contemporary Architecture | 3 |
HSR120 | Introduction to Heritage & Culture | 3 |
HSR130 | Introduction to Language & Communication | 3 |
MSC200 | Introduction to Mass Media | 3 |
PHI101 | Introduction to Philosophy | 3 |
PHI226 | Human Rights Theory | 3 |
PHIL120 | Principles of Professional Ethics | 3 |
TRS200 | Introduction to Translation | 3 |
CHIN101 | Chinese 1 for Beginners 1 | 3 |
FCH101 | French 1 for Beginners | 3 |
KOR101 | Korean 1 for Beginners | 3 |
GER101 | German 1 for Beginners | 3 |
SPN101 | Spanish 1 for Beginners | 3 |
1 : Registering in any of these courses: (CHIN101, FCH101, KOR101, GER101, SPN101) should be followed by registering in the relevant complementary course in Area 2: (CHIN102, FCH102, GER102, KOR102, SPN102, respectively) |
Area 2: Social and Behavioral Sciences (3 hours ) | Credit Hours | |
---|---|---|
AGRB210 | Introduction to Agribusiness | 3 |
ECON110 | Principles of Economics | 3 |
HSR140 | Introduction to Society & Behavior | 3 |
HSR150 | Introduction to Government Policy & Urban Structures | 3 |
PSYC100 | Introduction to Psychology | 3 |
GEO200 | World Regional Geography | 3 |
GEHP111 | Happiness and Wellbeing | 3 |
CURR103 | Early Childhood Development & Learning | 3 |
CHIN102 | Chinese 2 for Beginners 2 | 3 |
FCH102 | French 2 for Beginners | 3 |
KOR102 | Korean 2 for Beginners | 3 |
GER102 | German 2 for Beginners | 3 |
SPN102 | Spanish 2 for Beginners | 3 |
2 : Registering in any of these courses: (CHIN102, FCH102, GER102, KOR102, SPN102) should be preceded with successful completion of the relevant complementary course in Area 1: (CHIN101, FCH101, GER101, KOR101, SPN101) |
Area 3: Emirates Society (3 hours ) | Credit Hours | |
---|---|---|
GEEM105 | Emirates Studies | 3 |
Area 4: Islamic Culture (3 hours ) | Credit Hours | |
---|---|---|
GEIS101 | Biography of the Prophet "Sira" | 3 |
Cluster 3: The Natural World (Req. Ch:6)
Area 1: Natural Sciences (3 hours ) | Credit Hours | |
---|---|---|
ARAG205 | Introduction to Fish & Animal Science | 3 |
ARAG220 | Natural Resources | 3 |
CHEM181 | Chemistry in the Modern World | 3 |
FDSC250 | Contemporary Food Science & Nutrition | 3 |
GEOL110 | Planet Earth | 3 |
PHED201 | Physical Fitness and Wellness | 3 |
PHYS100 | Astronomy | 3 |
PHYS101 | Conceptual Physics | 3 |
Area 2: Sustainability (3 hours ) | Credit Hours | |
---|---|---|
GESU121 | Sustainability | 3 |
Mass Communication Major (Req Ch: 45)
Required Courses (27 hours ) | Credit Hours | |
---|---|---|
MSC203 | Principles of Visual Communication | 3 |
MSC211 | Principles of Oral Communication | 3 |
MSC235 | Principles of the Writing for Media | 3 |
MSC370 | Communication Theories | 3 |
MSC480 | Contemporary Issues in Mass Communications | 3 |
PUBL421 | Press Law and Ethics | 3 |
MSC484 | Integrated Capstone | 3 |
MSC490 | Practicum 3 | 6 |
3 : The internship is conducted over a complete semester. No courses are allowed to be registered during the internship |
Concentration Requirements (Req CH:18)
Students should take one of the following Concentration: (18 hours ) | Credit Hours |
---|
1: Journalism Concentration (Req. CH:18)
Required Courses (18 hours ) | Credit Hours | |
---|---|---|
MSC264 | News Writing | 3 |
MSC356 | News Reporting | 3 |
MSC390 | News Editing (lab) | 3 |
MSC396 | Communication Research Methods | 3 |
MSC401 | Computer Assisted Reporting | 3 |
MSC450 | Newspaper& Magazine Production | 3 |
2: Public Relations and Advertising Concentration
Required Courses (15 hours ) | Credit Hours | |
---|---|---|
MSC243 | Public Relations & Advertising Principles | 3 |
MSC342 | Writing for Public Relations | 3 |
MSC396 | Communication Research Methods | 3 |
MSC452 | Public Relations & Advertising Campaigns | 3 |
MSC462 | Designing Media Messages | 3 |
3: Radio Broadcasting Concentration
Required Courses (15 hours ) | Credit Hours | |
---|---|---|
MSC316 | Broadcast Management | 3 |
MSC352 | Writing for Broadcast | 3 |
MSC396 | Communication Research Methods | 3 |
MSC420 | Radio Production I | 3 |
MSC460 | Radio Production II | 3 |
4: Television Broadcasting Concentration
Required Courses (15 hours ) | Credit Hours | |
---|---|---|
MSC257 | Television Production I | 3 |
MSC316 | Broadcast Management | 3 |
MSC352 | Writing for Broadcast | 3 |
MSC355 | Television Production II | 3 |
MSC396 | Communication Research Methods | 3 |
Elective Courses
Elective Courses for Public Relations and Advertising, Radio Broadcasting and Television Broadcasting Concentrations (3 hours ) | Credit Hours | |
---|---|---|
MSC200 | Introduction to Mass Media | 3 |
MSC240 | World and Arab Media | 3 |
MSC250 | Photojournalism | 3 |
MSC381 | Translation for Communication | 3 |
MSC391 | Communication in Modern Societies | 3 |
MSC411 | Case Studies in Public Relations | 3 |
MSC412 | Public Opinion | 3 |
MSC422 | Organizational Communication | 3 |
Minors (Req. CH:36)
Minor (1) (18 hours ) | Credit Hours |
---|
Minor (2) (Students can either take Minor (2) or 18 credit hours from any free elective courses.) (18 hours ) | Credit Hours |
---|
Free Electives (Req. CH:6)
Free Electives (6 hours ) | Credit Hours |
---|
عفوا
لايوجد محتوى عربي لهذه الصفحة
عفوا
يوجد مشكلة في الصفحة التي تحاول الوصول إليها