Overview
Welcome to the Department of Marketing and Entrepreneurship. Our Department combines
the subject areas of Marketing and Entrepreneurship, to deliver on key aspects of
innovation, helping students and business keep pace with the high tech world around
us.Through our expertise, we contribute high impact research making contributions
to a diverse array of fields of national and international interest, such as entrepreneurial
ecosystems, disruptive technological meaning and measurement and smart mobility and
logistics.
We facilitate co-operation between key players in the field, the business community,
institutions of knowledge and civil society – thus creating a ‘knowledge exchange
hub’. We do this both informally and formally in our courses and outreach – we also
do it across the University, particularly through our Minor in Entrepreneurship.
Our distinguished Faculty members are involved in teaching a variety of business courses
in the Bachelor of Business Administration, Master of Business Administration (MBA) and Doctorate of Business Administration (DBA), and have supervised the dissertations of a number of Emirati business leaders and
CEO’s of major Ministries and Corporations.Outside the classroom, our student clubs
are vibrant and active and these work as a bridge between students, academics, graduates
and the business world. If you are a student looking for a satisfying present and
an exciting future; an academic looking to join an active research faculty; or someone
looking to make a difference – come, join us!
Dr. Sabaa Sayed
Chair of Department of Marketing and Entrepreneurship
Mission
To foster entrepreneurship and stimulating technology-driven innovation via:
- Entrepreneurship Learning trajectories
- Incubators and other pathways to accelerators
- Gradual development of sub-hubs with other Colleges
- Connectivity to Eco-Systems in the UAE (and abroad where relevant)
- Mobile FabLab and Outreach program
- Focus on technology and innovation management and the transition from technological
development / invention to innovation and value creation;
- Business model innovation underpinned by technology;
- Platform economy, shared economy, and business development in the digital economy.
- Special focus might be defined in relation with development priorities of the country
(e.g., blockchain).
RESEARCH
Our Department brings together an interdisciplinary group of researchers working across
a diverse set of disciplines, utilizing a wide range of methodologies and contributing
to a wide array of publications.
Research in the department is of the highest standard, with faculty members regularly
publishing in top international journals such as: Transport Research – Part A, the
International Journal of Hospitality Management, European Journal of Operational Research,
Industrial Marketing Management, the Journal of Economic Behavior and Organization,
Journal of Business Research, Education and Training, the Journal of Hospitality and
Tourism Research, the Journal of Business and Industrial Marketing, Business Strategy
and the Environment, Long Range Planning, the Journal of Enterprise Information Management,
the International Journal of Production Economics, International Journal of Logistics
Research and Application, International Journal of Production Research, Computers
and Industrial Engineering, Computers and Operations Research, Journal of Retailing
and Consumer Services, International Journal of Tourism Research, Journal of Marketing
Management, Journal of Consumer Marketing, International Journal of Advertising, Annals
of Operations Research, IISE Transactions, Journal of Operational Research Society
among others. Our Faculty work with many other disciplines, across the social and
pure sciences, into engineering and prototyping, tourism and logistics, family business
and computer operations.
Faculty in the Department are associated with a number of international journals.
Professor Riyad Eid is the Editor in Chief of the International Journal of Customer
Relationship Marketing and the International Journal of Disruptive Innovation in Government
(Emerald UK, in association with the Prime Minister's Office at the Ministry of Cabinet
Affairs, United Arab Emirates); Doctors Maqsood Sandhu, Bronwyn P Wood and Maysam
AlAbaddi are the Associate Editors of the Journal of Global Entrepreneurship Research,
the International Journal of Islamic Marketing and Branding and Associate Practice
Editor: The International Journal of Economics and Administrative Science, respectively.
Faculty also sit on a number of Editorial Boards – Doctors Youssef Boulaksil on the
International Journal of Logistics Research and Applications and Bronwyn P Wood on
the Journal of Islamic Marketing and the Journal of Halal Services Marketing.
M&E members are particularly active in research and collaborations in the following
areas:
- Innovation through value co-creation; ethics, corporate social responsibility and
responsible management education; innovation and food security; branding, social networking
and value creation
- Adoption of new technologies; the new meaning of disruptive change; measurement of
disruptive innovation
- Digital marketing; digital transformation for enabling innovation;
- Tourism and Hospitality
- Family business; women’s entrepreneurship; entrepreneurial ecosystems and process
of practice; pedagogic approaches to encourage student start ups
- Methodological approaches to business, entrepreneurship and marketing; Islamic methodology;
philosophy, theory and practice
- Smart Mobility and Logistics; operations management and logistics
We welcome students and faculty who are interested in researching or collaborating
in these areas to contact us to discuss what is possible.
Faculty
Note: If calling from outside the UAEU organization, dial (+971 3 713) before the
extension.
Staff
Note: Users outside the UAEU organization should dial (+971 3 713) before the extension.
General Enquiries
Thank you for your interest in the Department of Marketing and Entrepreneurship. We
welcome your query and encourage you to contact us using the information below:
College of Business & Economics,
United Arab Emirates University,
P.O. Box 15551, Al Ain, UAE
Phone: + 971 3 713 5231
Email: CBE.Innovation@uaeu.ac.ae
