Master of Arts in Communication
The Master of Arts in Communication is a two-year full-time or five-year part time program. The program has two concentrations from which prospective candidates can choose either: Media Studies or Media Practices. Both concentrations require a 6-credit hour thesis. The master’s program in Media and Communication is aimed at the following: graduates of media and communication who desire higher academic exposure and qualifications, and who may wish to use an MA qualification as a pathway to PhD studies; graduates of Media and Communication who are working as media and communication researchers but desire more in-depth knowledge and competence in the field; media and communication professionals who require a higher degree for career progression.
Program Objectives
- To provide students with an up-to-date understanding of essential theories and concepts of media communication as they relate to the discipline’s practices and discourses within national, regional, and international contexts.
- To enable students to produce a sound scholarly research based on a chosen relevant subject of enquiry using appropriate methods and procedures.
- To provide a specialized practice-based curriculum that prepares students for a career in strategic communication and allied industry.
- To familiarize students with current new media and digital technologies in the media and communication industries; as well as a critical understanding of their transformative and disruptive potentials.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Apply theories and concepts of communication as they relate to the discipline's practices and discourses within national, regional, and international contexts.
- Demonstrate strategic level analysis and critical thinking when evaluating communication programs of an organization.
- Design knowledge driven strategic communication plans using appropriate hardware and software technologies.
- Conduct a sound academic research based on a socially relevant topic; and using appropriate research tools and methodologies.
Degree Requirements
Required Credit Hours : minimum 36 hours
Core Courses (Req CH:9)
Required Courses (9 hours ) | Credit Hours | |
---|---|---|
MASC611 | Mass Communication Theory | 3 |
MASC612 | Mass Communication Research Methods | 3 |
MASC641 | Media Ethics | 3 |
Concentration Requirements (Req CH:27)
Students should take one of the following Concentration: (27 hours ) | Credit Hours |
---|
1- Media Practices Concentration (Req CH:27)
Required Courses (9 hours ) | Credit Hours | |
---|---|---|
MASC613 | Multimedia Storytelling | 3 |
MASC621 | New Media Data Analysis | 3 |
MASC630 | Media Management | 3 |
Elective Courses ((Students must select four courses from the list below)) (12 hours ) | Credit Hours | |
---|---|---|
MASC620 | Integrated Communication Campaigns and Strategies | 3 |
MASC622 | Contemporary Journalism in Context | 3 |
MASC623 | Multimedia Production | 3 |
MASC633 | Seminar in Media and National Identity | 3 |
MASC642 | Seminar in Media, Innovation, and the Creative Industries | 3 |
Thesis (6 hours ) | Credit Hours | |
---|---|---|
MASC650 | Thesis | 6 |
2- Media Studies Concentration (Req CH:27)
Required Courses (18 hours ) | Credit Hours | |
---|---|---|
MASC610 | Communication and Social Change | 3 |
MASC625 | History of Mass Media | 3 |
MASC631 | Media in a Global Context | 3 |
MASC632 | Media, Policy, and Regulation | 3 |
MASC633 | Seminar in Media and National Identity | 3 |
MASC642 | Seminar in Media, Innovation, and the Creative Industries | 3 |
Elective Courses (Students must select one course from the list below) (3 hours ) | Credit Hours | |
---|---|---|
MASC620 | Integrated Communication Campaigns and Strategies | 3 |
MASC622 | Contemporary Journalism in Context | 3 |
MASC623 | Multimedia Production | 3 |
Thesis (6 hours ) | Credit Hours | |
---|---|---|
MASC650 | Thesis | 6 |
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