Dr. Bronwyn P Wood (Aisha) has a PhD in Marketing from Otago, in her native Aotearoa New Zealand. She is an Associate Professor of Marketing in the College, has a consultancy www.MuslimMarketingMatters.com , is a Field Editor for the International Journal of Gender and Entrepreneurship and on the Senior Editorial Board of the Journal of Islamic Marketing. Within the University, she is part of the multi-university, multi-disciplinary ARISFID ASPIRE funded project which produces research related to food security in the drylands.

The specific focus of this work for her is market acceptance of, and uses for, novel foods, new foods, alternative animal feeds and innovative farming techniques. She has publications across the business spectrum, particularly in Islamic Marketing and Women’s Entrepreneurship. Dr Wood applies her varied experience to perceptual and epistemological discussions of meaning and well-being. Her broad interest areas include non-hegemonic methodologies, decolonization, social justice and social and economic sustainability.