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Profiles of Doctorate Dissertations
Research Relevance and Potential Impact
This research is dealing with an important issue that is not covered in the middle east region. Internal
branding is relatively a new topic and the available literature is very limited. This work developed an
integrated model that helps organizations to better implement internal branding in a way that will
increase their employees’ satisfaction and external customer satisfaction.
Relevant Publications
N/P
Career Aspirations
I am highly motivated to use my experience and skills gained during my DBA study to embrace
creative solutions and explore new frontiers within the business and management context. I aspire to
pursue an inspiring dynamic research-based career where I can fully utilize my acquired qualifications
and extend my knowledge.